Local SEO
Local SEO for clinics means showing up in the Google Maps top three. Google Business Profile overhaul, an honest review routine, and treatment pages built for local search.
See Local SEO pricingGet your clinic seen.
For UK private clinics: we find exactly why patients can’t find or book you, then fix it. Measured on booked patients, not clicks.
Three services, one goal: booked patients.
Local SEO for clinics, AI search visibility and patient funnels. Start with one, or combine Local SEO and AI search visibility. Every plan begins with a free visibility audit.
The maths is simple: a single service starts at £350 a month, and for most private clinics one extra booked patient is worth more than that. Break even at one patient, grow from the second. See full pricing.
AI search visibility
Get named when patients ask ChatGPT, Perplexity or Google’s AI Overviews: an AI baseline test, pages rewritten with sourced facts, monthly mention tracking.
See AI search visibility pricingPatient funnels
Turn enquiries into booked, attending patients: a fast booking page, instant replies to enquiries, appointment reminders that cut no-shows.
See patient funnel pricing
Local SEO · in action
From page two to the top of the map.
This is what Local SEO is built to do: move your clinic into the Google Maps top three for the searches that matter, then keep it there.
Local rank · “treatment near me”
Illustrative
#7→#1
1Your clinic
2Riverside Clinic
3Oakfield Practice
Accepting 5 founding clinics.
Get your free audit
Founding clients get 30% off setup fees, a thank-you for betting on us early. Ask about it when you get in touch.
Three leaks are costing you patients.
Most clinics aren’t losing patients to a better competitor. They’re losing them before a human ever sees the enquiry, and every one of these is fixable.
Google can’t find you
Not in the Maps top three, and when a patient asks ChatGPT or Perplexity for a recommendation, a competitor gets named instead of you.
The page loses them
A patient taps your link on 4G, waits, and leaves before it finishes loading. Every extra second costs you bookings you never hear about.
Booking has friction
A phone-only number, a form with no reply for two days, or eleven fields to fill in. Interested patients give up and book somewhere easier.
Our reading list, put to work.
Every tactic we use starts with a source. Tap a card to see how we apply it for clinics.
KDD 2024 · arXiv2024
GEO: Generative Engine Optimization
Pages that added citations, quotations and statistics were noticeably more visible in AI-generated answers, by up to 40% in the authors' benchmark.
In the clinic →
We rewrite treatment and FAQ pages so they contain clear, properly sourced facts that AI engines can lift and credit. That means accurate figures with references, not inflated claims.
The effect varied by topic, so we test rather than assume.
Read the paper on arXiv ↗TACL · arXiv2024
Lost in the Middle: How Language Models Use Long Contexts
Language models use information at the start or end of a long input better than information buried in the middle.
In the clinic →
We put the essentials at the top of every page: who you treat, where you are, what it involves and how to book. Nobody, human or machine, has to dig for them.
This is a study of model behaviour, not of search ranking, so we treat it as a sensible nudge rather than a law.
Read the paper on arXiv ↗Google Business Profile HelpPrimary source
How Google determines local ranking
Google says local results are ranked mainly on three things: relevance, distance and prominence.
In the clinic →
Distance you can't change. Relevance and prominence you can: complete and accurate profiles, the right categories, consistent details across the web, and a steady stream of genuine reviews.
Google's own guidance, not a peer-reviewed study. Still the most direct source there is.
Read Google's guidance ↗JAMA2014
Public Awareness, Perception, and Use of Online Physician Rating Sites
In a nationally representative US survey, about two-thirds of people knew doctor-rating sites existed, and some used them to choose or avoid a doctor.
In the clinic →
We set up simple, honest review requests after appointments and help you respond well to every review. No incentivised or fake reviews, which UK consumer law now bans outright.
A US sample from 2012. We use it as a starting point and measure what happens in your area.
View on JAMA (DOI) ↗J. Personality & Social Psychology2000
When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?
In their experiments, people offered fewer options were more likely to make a choice than people offered many.
In the clinic →
Each landing page gets one clear next step, not a menu of twelve treatments and four phone numbers.
Later meta-analyses found the effect is real in some settings and absent in others. Nerdy footnote, honest marketing.
View the paper (DOI) ↗We link to the original source on every card. Where a finding comes from a different country or setting, we say so, and we treat it as a hypothesis to test rather than a promise.
Get your free visibility audit.
Tell us about your clinic and we’ll audit how patients find you, then send you a 10-page PDF like the one here: where you rank on Google Maps, whether AI assistants recommend you, how your site and booking flow perform, how your reviews compare locally, and what to fix first. No cost, no obligation.
Get your free audit
A three-step protocol.
Same method every time. Different findings for every clinic.
Audit
We map how patients find you today: search, maps, AI answers, your site and your booking flow. Free, no obligation.
Build & launch
We fix the leaks the audit found and launch what’s missing, with tracking in place from day one.
Measure
Monthly write-ups in plain English: what changed, what didn’t, and what we’ll test next.
Clinical insight, commercial experience.
We’re evidence-based: every tactic in our clinic marketing comes from a cited study or primary source, not a hunch. We’re also clinic-only, working solely with physio, dental, aesthetics and private GP clinics, never restaurants or plumbers. That focus is how we know what actually moves patients.
Daylo is run by King’s College London medical students who understand the trust and clinical sensitivities a generic marketing playbook misses. Clinical judgement on what patients trust, commercial discipline on getting it shipped.
How visible is your clinic?
Four questions, about forty seconds. A rough self-check, not a diagnosis.
Frequently asked questions
Do you work with my type of clinic?
If you’re a physio, dental, aesthetics or private GP clinic in the UK, yes. We deliberately only work with private clinics, so every method we use is built for how patients actually choose and book clinical care, not general retail.
How is this different from a general marketing agency?
Two things: we only work with clinics, and every tactic is backed by a cited source (see our reading list above). We’re also run by medical students, so we understand the trust and clinical sensitivities that generic marketing playbooks miss.
What’s included in the free visibility audit?
A roughly 10-page PDF covering where you rank on Google Maps, whether AI assistants like ChatGPT recommend you, how your website and booking flow perform, how your reviews compare locally, and a prioritised list of what to fix first. No cost, no obligation.
How long until I see results?
Local SEO and AI search visibility are a steady climb, usually weeks to a few months, not overnight. We report monthly in plain English so you can see the trend, and we’re upfront when something isn’t working rather than dressing it up.
What does it cost?
Local SEO and AI search visibility both start from £350/month, or £650/month bundled together. Patient funnels start from £450 for an add-on treatment, up to £1,800 for a full treatment funnel. All prices are starting prices and exclude VAT. Full detail on the pricing page.
Is there a minimum contract?
We recommend three months, since local SEO and AI visibility need that long to show a real trend, then it rolls monthly. There’s no lock-in beyond that.
Do you offer a discount for early clients?
Yes. Founding clients get 30% off setup fees. Ask about it when you get in touch.